Creating a Pitch Deck: Tips from an Experienced Founder

Creating a pitch deck may seem intimidating to many startups in their early days. However, it is one of the crucial steps of the process. A product requires funds when it is in the seed process.

Hence, entrepreneurs approach investors for fundraising. Startups are expected to take the disruptive road. Investors want to invest in products that are innovative and have a good target market. Creating a pitch deck is the first step in the fundraising process.

A good pitch deck will certainly help in sealing the deal with the investors. However, it is necessary to understand that an exceptionally designed pitch deck is not as vital as the product you are developing.

A pitch deck only has a partial role in the decision of the investors. If your product lacks anything, no matter how good your presentation is, you will lose out on getting those funds.

The features and quality of your product carry the most weight.

Things you should do when creating a pitch deck

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The headline of your slides should not be longer than a phrase.

To complement the headline you have written, add a sentence (caption or a subheading).

Moreover, you should include images in your pitch decks. However, try to limit one image per slide of your pitch deck.

Lastly, use non-licensed photographs or illustrations if you cannot afford to buy them.

Non-licensed images will save you money.

Furthermore, in most cases, you will only be presenting your pitch deck to a few people in a room.

So, you should just download a free template available online. The money that you will save by downloading a free template can be utilized somewhere else.

Things you should not do when creating a pitch deck

The idea of a pitch deck slide should be easy enough to understand with one glance.

When you are presenting your product, you want the audience to listen to you.

Moreover, if your audience is spending more time reading the slides, this means that they are not listening to you.

  • Make sure that your slides do not contain more than 20 words.
  • Only include things that are important.

There is no need to include details that are not necessary. Your slideshow is supposed to look like a presentation, not a visual research paper.

Include a story

People love stories.

Furthermore, a story sparks an emotional connection.

If the audience is able to relate to your story, they will instantly like your product. Frame your pitch deck in the form of a story to have a greater impact on your audience.

When creating a pitch deck, you should come up with a convincing story about your product that talks about its features, the problems in our society, and how your product heroically solves the problem in the society.

Bonus points if your story also includes details on how and why your company will succeed.

Your story should answer all the questions that investors have regarding your product.

An investor wants to know these things about your product: the target market, the problem it solves, and how it generates revenue. Hence, you should try to include these things in your story to make it compelling.

However, your story should be concise and not exceptionally long. People tend to lose interest and focus if the story is too long or progresses slowly.

When creating a pitch deck, the goal of your pitch deck should be to engage with your audience and to get them hooked.

The first meeting should be all about creating interest. The rest will follow through nicely if the investors are genuinely interested in your product.

When creating a pitch deck, go for an attention grabbing first slide

The goal of your first slide is to grab the attention of your investors.

The first few slides should send your audience on a journey, where they imagine your product making them huge sums of money. The first impression is very crucial for your startup.

Moreover, a good first impression sets the course of how an investor reviews the rest of the pitch deck. If they do not like the beginning, it is unlikely that they would like other parts of the slideshow.

It helps if you include your value proposition in the first slide. Furthermore, you can always go with the problem in the first slide and then slowly build the whole pitch deck around it.

These two openers are known to get investors hooked.  

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