Google Analytics Filter and why it matters?

Google Analytics is a popular web analytics tool. It is used to track and give a complete report on the website's traffic. By simply adding a piece of code on your website, you can get all sorts of information about your website from google analytics. When you start to use Google analytics, you'll see a neat little feature in it called the Filter. What is Filter? What does it do? How ...

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Amazon Business Model: The E-commerce Giant

Amazon currently sits at the throne of ecommerce. A business that started in the garage of Jeff Bezos is now worth over $110 billion. Jeff started selling books online when he started his venture. Now, Amazon has expanded its operations into many sectors. From online retail to streaming services, Amazon does it all. Today, we are going to tell you how Jeff Bezos made billions of dollars with the Amazon ...

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Data Analytic Services

Data Analytics is a vast domain that requires intricate knowledge of the data and the algorithm. The big companies in their respective industries are aware of the data analytics and the value it provides. So, they have a team of data analysts, data engineers, business intelligent officer to do the function of data analytics. But still, most of the small to medium companies don't have the resources or the awareness to ...

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ReCommerce Business Model: Sell Refurbished Goods

ReCommerce business model is the latest buzzword in the e-commerce platform.  The e-commerce platform is rapidly changing, and ReCommerce is the latest innovation. For those who are unaware of this new term, ReCommerce is an e-commerce platform that is developed to sell old and refurbished goods. This business model is also known as reverse commerce and reverse marketplace.   A lot of companies have now adopted this business model. Companies buy obsolete products from the market ...

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The Lifecycle of Data Analytics.

Data Analytics is a complex process that is done in different stages. The stages of the analytic process are laid out as a framework and the framework is developed by considering several approaches such as DELTA framework, CRISP-DM, etc. The data analytics lifecycle process includes data discovery, data aggregation, data model planning, & execution, and visualizing results. The analytic process is done not only by a single expert but a group ...

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Oyo Rooms Business Model – Indian Hotel Booking Giant

Oyo Rooms business model is the innovation of Ritesh Agarwal. Ritesh founded Oyo Rooms in 2013 and it is currently one of the largest hotel chains in India. Moreover, Oyo Rooms hold the rank for being the third largest and quickest growing hospitality chain of leased hotels and living spaces. After its inception in 2013, Oyo initially offered only budget hotels. However, with time, Oyo expanded and is now currently offering more than 35,000 exclusive hotels. ...

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Types of Data Analytics

Data Analytics cannot be considered as one single solution to all the problems. There are different types in the analytics process, that are used to different problems in the business organization. One of the important job as a data analyst is to find the right analytic type to be used in the right problem. Some of the analytic approaches have been used for a long time and some just recently. In ...

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Data Analytics in 2020 and beyond.

In the past decade, organizations have learned the value of their data through analytics. It led to the rise in demand for data analysts, efficient analytic tools, etc. The role of analytics is expanding in the enterprise. It is not only used for decision making or prediction, but for also hiring people, serving customers, optimizing the business operation and supply chain, etc. Data analytics has already gained significant traction in ...

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WhatsApp Revenue Model: The Facebook Powered Messaging App

WhatsApp was the brain child of Brian Acton and Jan Koum who brought their idea to life in 2009. The instant messaging application that we know today was very different back in the day. It was initially started as an application to put up current status. The application was then rebooted as WhatsApp 2.0. It was reintroduced as an instant messaging app. This IM application took off and is currently one of the ...

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How Fintech companies are using Data Analytics?

Fintech or Financial Technological companies have disrupted the traditional banking system in a good way. Even if you've not heard about the term Fintech, the chances are you might've used Fintech services. Fintech is the technology applied to the standard financial activities or services. With the introduction of mobile payment, chatbot for customer service, application for stock-trading & budgeting, Fintech services have changed the way of banking. While improving financial activity, ...

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