WhatsApp Revenue Model: The Facebook Powered Messaging App

WhatsApp was the brain child of Brian Acton and Jan Koum who brought their idea to life in 2009. The instant messaging application that we know today was very different back in the day. It was initially started as an application to put up current status. The application was then rebooted as WhatsApp 2.0. It was reintroduced as an instant messaging app. This IM application took off and is currently one of the ...

Read More

How Fintech companies are using Data Analytics?

Fintech or Financial Technological companies have disrupted the traditional banking system in a good way. Even if you've not heard about the term Fintech, the chances are you might've used Fintech services. Fintech is the technology applied to the standard financial activities or services. With the introduction of mobile payment, chatbot for customer service, application for stock-trading & budgeting, Fintech services have changed the way of banking. While improving financial activity, ...

Read More

Aggregator Business Model and the Disruption

Aggregator business model has taken the world by storm. You can look around yourself and find multiple companies that use this model. Notable companies that employ this business model include Uber, Lyft, Airbnb, Foodpanda, MakeMyTrip etc. This business model has caused significant disruption in all industries. This model picks up an unorganized sector and offers a certain service under one banner. For example, Uber has transformed the public transit system under their banner. Definition ...

Read More

The key difference between Data Analytics and Data Analysis.

Looks can be deceiving. The term "analytics" and "analysis" may look the same, but there is ever so slight difference between them. In today's data-driven world, a lack of understanding between two related terms can affect the ability to leverage the data to their absolute potential. While both of them are useful in gaining new insights, the key difference between them is their approach to finding insights, and the type of ...

Read More

Snapchat Business Model: How They Made Billions

Snapchat and the Snapchat Business Model is no new name to the social media world. The application was built by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were attending Stanford University in 2011. An app made in the dorms of Stanford kicked off and it is now one of the most famous social media applications. On Snapchat, you can send images and videos to your friends. You can also ...

Read More

What Data is Google Analytics “Goals” Unable to Track?

If you've ever developed a website or an application, then you probably would have known about Google Analytics. It is a free analytics service by Google that gives you insights about how visitors use your website or app. By adding a small amount of code into your software, you can see how your website performs among the visitors. But there is more to Google Analytics than what's available on the ...

Read More

Top 5 Data Analytics Project to advance your learning.

Learning by doing is the best way to learn. Whether you want to advance your career in Data Science or you are just entering into the world of data, having hands-on experience with a real-world project will go a long way in advancing your career. Here are the top data analytics projects that will help to master this growing technology. Image from Pexels Cancer detection. Data Analytics is playing a big role in ...

Read More
intro-to-data-analytics

Introduction to Data Analytics

The amount of data that organizations and governments continue to gather is growing exponentially year over year. And a recent report by Microsoft explains, an average smart city will generate 250 petabytes of data in a single day by 2020. In this intro to data analytics, you'll get a taste of what it really is, and why it has become the buzz word of the decade (or the century). There is ...

Read More
business models

Are Marketplace and Aggregator Business Models Different?

With the likes of Amazon and Uber dominating their targeted niches, everyone has been wondering how these giants have been able to profit from their business models. These companies are known to be pioneers in their respective categories. Everyone wants to know the secret behind their massive success. Their massive success lies in the business model they follow. Amazon uses the Marketplace business model, while Uber uses the Aggregator business model. In this article, we are ...

Read More

Learn How Paytm Business Model works

It is mind boggling how Paytm affords to pay so much money in cashbacks to their clients. For a company to sustain itself, they need to make profits. So, how does Paytm business model make profit so that the company is afloat and growing? We dive into the gritty details to learn about the cogs responsible for the business model of Paytm. Paytm Business Model: what is it? Paytm started out in India ...

Read More