We have collaborated with numerous companies over the period to develop their pitch decks. Also, our collaborative work helped us to gather crucial information that has allowed us to devise a tried-and-tested formula for successful pitch decks. Furthermore, the pitch deck analysis granted us with the knowledge that a pitch deck must consist of a captivating story, breathtaking design, and should be to the point.
Moreover, these analyses helped us to scope aspects that an investor looks for in a pitch deck. The data helped us to differentiate things that an investor likes and dislikes. Hence, we will share the insights that will help you to create successful pitch decks.
Your pitch deck is the first impression
You need to send your pitch deck to venture capitalists or investors before you get a meeting scheduled with them. Like mentioned in the heading, your pitch deck serves as the first impression for your company. Like it or not, investors put a lot of emphasis on the design and content of the pitch deck. Our pitch deck analysis has shown that presentations with weak designs have lower success rates and have generally weak responses. So, your pitch deck should have a pleasing design that accustoms to the norms of professional context.
According to pitch deck analysis, first slide is important
The first slide carries a lot of weight in your presentation. It is advised to hook the audience from the very first slide of your pitch. Most successful pitch decks include their value proposition in the first slide. The value proposition sets them apart from their competitors and lets the investors look at your product in a different light. Moreover, some pitch decks mention the problem that their product solves. Both of these approaches have shown to be effective. You may use any of the two. Furthermore, this advice should not feel like a compulsion. You can use your first slide to portray anything you wish. Similarly, these approaches have proven to work in the past and will likely do so in the future too.
Pitch deck analysis shows that Series A decks have more slides
Startups that are in the seed process tend to have lesser slides than companies who are in Series A round of fundraising. Series A companies have more business statistics to share with the audience, and that increases the number of slides. They tend to have around 3 times more statistics than seed startups. Also, Series A companies need to show strong trends of past growth to show the success of their product. So, some slides are reserved for charts and infographics in that case.
Use more charts and graphs in your pitch deck
Pitch decks are supposed to supplement your pitch. You should include charts and statistics to back up the points you make. Successful pitch decks include lots of charts and different visuals. Moreover, an image or illustration speaks volumes and cuts down the amount of text used. Charts accentuate statistics and give them more emphasis.
Blue is a primary color in most pitch decks
Comparatively, most startups take the conservative path when it comes to selecting the color scheme of the presentation. They choose a color scheme that is sober and professional. However, we have also seen pitch decks that use lots of color and illustrations. These pitch decks have also been very successful. Their success lies in the fact that the selection of the visuals, colors, fonts, and images tend to reflect their brand image and vision. Importance of a good design is further revamped with our pitch deck analysis. As a matter of fact, it shows that companies which raised around 2 million dollars in funds had spent $1,100 in designs of their pitch deck.
Furthermore, in our recent survey with investors and startups, we were able to conclude that a good design has a positive impact on the fundraising. Nonetheless, a good design can only help you to fix a meeting. You may fail to secure the funds you need if you fail to tell a compelling story or your product lacks something.
Pitch deck analysis has shown that a good presentation is concise, pleasing to the eye, simple, and professional. Furthermore, it portrays your brand image in the finest form. Also, the statistics such as the growth of your company and revenue should be accentuated using graphs or visuals. Many investors agree on the fact that poor design shows that a startup is not committed enough. Lastly, you should never skimp on the design of your pitch deck.