Learn to Design a Pitch Deck that Works
Design a pitch deck that is not boring. The creative industry loathes the idea of pitch decks. You may ask why? Their answer is that a pitch deck limits the creativity of an individual. Sometimes, it is hard to put your idea into a number of slides.
A pitch deck basically confines your creativity and bounds you to certain restrictions. Moreover, it is not easy to make a presentation that holds the attention of the audience at all times.
Pitch decks are a norm of the business world, and no matter how much the creative industry despises it, it is something that will stay or take years to change.
So, what should you do? In the meantime, you should learn to design a pitch deck that can work wonders!
People lose focus
Presentations can end up being boring, and there are chances that your audience might not be giving you their undivided attention. The attention of your audience matters. You are bound to lose the attention of your investors if your pitch deck is a dull slideshow crammed with numbers and text. Your job is to sell the product and to do that you need to have the investors’ attention at all times.
Furthermore, you may often need to make a pitch that requires a straightforward presentation that answers all questions. In both scenarios, learning how to design a pitch deck is crucial and something that every startup or entrepreneur needs to focus on.
A thing that you should know is that people are bad at focusing on slideshows. So, you should design a pitch deck in a manner that the investors are able to understand your main points with least effort.
You should follow these few steps that we gathered up to help you design a pitch deck that is engaging and not boring.
1. Your text should be legible when you design a pitch deck
When you design a pitch deck, do not be afraid to have large and bold fonts in your slides. Everybody in the conference room should be able to see the slides clearly with minimal effort. If the text in the slide is not legible, your audience will lose interest quickly, and as a startup, you would not want that.
The significance of easy-to-read slides should not be underestimated. A thing to remember when presenting a pitch deck is that the investors are not there to put in any effort.
They want to be spoon fed. Hence, it is your duty to present information in a manner that is easy for them to understand. The font should be bold, big, and on backgrounds with high contrasts.
Avoid doing this when you design a pitch deck:
The font is not large enough. People who are sitting at the back may have a hard time reading the slides. Also, the color of the font and the background do not go well together. Moreover, there should be more contrast in your background.
You should do this instead:
2. Design a pitch deck around a story
Humans tend to understand the content better when it is in the form of a list. However, humans fail to focus on the information when they encounter lists. Also, it is harder to retain information that is being disseminated this way.
On the other hand, a story helps to change how the brain perceives information. The key to keeping your audience engaged throughout your pitch is to tell them a story. More parts of the brain are engaged, including the sensory cortex which controls the processing of visual and auditory stimuli, when you listen to a story.
Hence, your story should take vital details and propagate them to your audience. For example, if you need to share a case study, share it in the form of a story. Build a story around it. Publishing the results of your case study is bland.
3. Do not make anything complex!
The slides should be simple, and one slide should only communicate one main idea. Communicating more than one idea in one slide makes things complex and difficult to understand. Refine your content repetitively to simplify it. Complex slides may cause hindrance in absorbing the main point you are trying to communicate.
Only include the main points in your slides. Furthermore, the other less important points can be talked about when you are presenting your pitch deck.
Something you should do when you design a pitch deck:
When you start to design a pitch deck, make sure that the point you are trying to communicate is obvious. The idea of a pitch deck is to clear things about your product, not create more confusions regarding it.