Dollar Shave Club Business Model: Simple, Yet Effective!

Dollar Shave Club burst into the scene in 2011 with a minute and a half long promotional video staring the CEO of the company, Michael Dubin. The video went viral and the web server of the company’s website crashed due to unexpected amount of traffic. Once the servers got back on, the company with help of friends and private contractors fulfilled the 12,000 orders that came in the first 48 hours. That’s how the Dollar ...

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